The art of seductive storytelling

A workshop in partnership with the Postdocs of Cambridge and Entrepreneurial Postdocs of Cambridge societies, with author and former BBC News Correspondent Simon Hall.

 

Behind all research lies a compelling story. It’s the narrative that holds it together like a golden thread. Finding this thread is the secret that ensures effective communication and amplifies impact.

 

Learning outcomes:

  • How to attract the attention of an audience from your very first words
  • The subtle impact of titles, and how they can lure in an audience
  • How to structure a story to ensure impact
  • How to bring a story to life with resonant and memorable soundbites
  • Attracting media coverage by turning your story into a news release
  • How to use photography and videography to enhance your story
  • Adapting your storytelling strategy for social media

The workshop includes exercises, storytelling challenges and the opportunity to publish your polished story as a blogpost on Scheherazade Speaks Science!

 

Details:

November 29, 2019

Postdoc Centre, Eddington, Cambridge.

If you are a researcher in Cambridge, you can sign up here.

 

 

Image by: Public Understanding of Science.